ABOUT INKVALLEY
InkValley is an independent branding and creative direction studio
based in London, founded by Elke Hanspach in 2009.
We work closely with founders, owners and teams to understand what makes their business distinctive
and translate it into a recognisable brand world. Our work spans hospitality, beauty and culture, with a particular interest
in how identity, imagery, objects and place shape an experience.
From a new launch to the evolution of an established brand, we connect the strategic thinking with
the details people see, use and remember.
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CREATIVE LEADERSHIP
Elke leads the studio’s creative direction, drawing on more than 25 years across branding, editorial design and art direction, including roles at Condé Nast Private Clients, ELLE Collections UK and British GQ.
Each project brings together trusted specialists according to the brief, with Elke closely involved throughout.
WHAT WE DO
Brand strategy and identity
Positioning, brand architecture, visual identity and guidelines.
Creative direction and campaigns
Campaign concepts, editorial storytelling, photography and moving-image direction.
Digital and brand applications
Website design, packaging, print, signage and guest-facing materials.
Ongoing creative partnerships
Senior creative direction to help teams maintain a coherent brand as their business grows.
Through Atelier InkValley, we also develop bespoke textiles and objects.
Our related art practice, Hanspach.Art, brings photography and ceramics into exhibitions and commissions.
Have a project in mind?
Contact elke@inkvalley-london.com.
We work with:
